Total reported sales for all relay categories in North America for the first quarter of 2015 were 4% lower than reported in the previous quarter and up 1% the same quarter of 2014. Sales units for Q1 2015 came in less than 1% above Q4 and 2% less than Q1 of 2014.
The total booking dollars reported for all relay categories in North America for Q1 2015 ran 4% less than the Q4, and down over 9% Q1 2014. The fourth quarter’s book-to-bill ratio for dollars was 0.891. Booking units in Q1 2015 were 8% below the Q4. The second quarter’s book-to-bill ratio for units was 0.876.
In the first quarter of 2015 sales were down in dollars for EMRs and SSRs. Units were unchanged for mechanicals and up for solid state. ASPs were down for both. In total dollars decreased 4%, units were almost unchanged, and the ASP down 5%. When compared to the first quarter of last year EMRs were up in dollars and the opposite for SSRs. Units and ASPs were also mixed. In total dollars increased 1% and units down 2% higher with an ASP gain of 3%.
Booking dollars and units moved lower in Q1 compared to Q4 for EMRs and SSRs improved. In total booking dollars fell 4% and units decreased 7% with a 4% ABP increase. The comparison to Q1 of 2014 shows similar but stronger results. All in, dollars dropped nearly 10% with units almost 17% lower. The ABP for EMRs rose about 7% while SSRs were down 7%.
The graph below shows total quarterly indexed sales and bookings in dollars and units for the reported data. Sales dollars and units started a slide in Q2 of 2013 and changed direction in the first quarter of the next year. This rise reversed at end of 2014 and last quarter. In 2013 booking dollars and units fell until the last quarter, recovered further through Q2 of 2014. In Q3 of 2014 bookings fell sharply and hit two year lows in Q1 of this year.
The overall indexed selling prices were higher with dips occurring in the first quarter of each year. Booking prices have also trended upward over the period with more fluctuation. The indexed booking price has been below the selling price for the period.
Book-to-bill dollars and units trended up to Q1 of 2013, moved down the next two quarters, then recovered some through Q2 of 2014, and dropped in Q3 of last year. The ratio of average booking to selling prices has generally moved lower until Q1 of last year when the trend changed upward. It then rose to hit 1.0 in Q3, fell in Q4, and moved above 1.0 in the last quarter.